Generally speaking, properties at the higher end of the market tend to let more slowly than those which are more affordable. This is simply because there are so few tenants looking for expensive properties. The marketing of such properties is, therefore, of paramount importance.
The manner in which such properties are advertised forms part of the marketing process and in many ways is very similar to the manner in which expensive, unique or slow to sell properties and marketed for selling.
Here is a link to the page on our sales section, which explains a little more about the process and has examples of the very bespoke brochures we design for these homes.