Belvoir is delighted to welcome Marketing Coordinator Reena Patel to join the team at Central Office in Grantham, Lincolnshire. The decision to employ an experienced marketing professional reflects Belvoir’s continued commitment to developing its national brand.
Belvoir’s Aspirations for National Brand Recognition
Reena has an impressive CV, having worked in the Marketing Dept of Leicester City Council and for the construction giant Caterpillar.
“I spent 18 months working for Caterpillar’s European, Middle Eastern and African network,” explains Reena. “I dealt with the marketing for them and now I am looking forward to developing the growth of Belvoir’s national brand and ensuring that it becomes well recognized as a household name across the country.
“In addition I will be working with Franchise Owners at their network group meetings and pushing forward some sophisticated marketing initiatives for Belvoir. This is an exciting time and I am delighted to become part of the Belvoir team.”
Belvoir MD Dorian Gonsalves said: “Reena’s experience is proving invaluable and her addition to our PR and marketing team is vital as Belvoir enters a new and exciting growth phase.
Elevating Belvoir’s Brand in a Competitive Market
“We have one of the most attractive, contemporary and recognisable brands in the industry and many of our competitors constantly strive to equal the standards we have set in previous years. With an increase in competition from estate agents who have now started lettings at a basic level, we are investing further in marketing and branding to ensure our existing and potential clients continue to choose Belvoir as their agent of choice.
“Reena has already produced a series of stunning marketing tools relating to our recent Times and Sunday Times Best Letting Agency Franchise 2010 and we have seen a marked increase in business since winning this top award.
“We deeply understand the value of cutting edge marketing and Reena is the first stage in a long term investment strategy which will help position Belvoir as the agent of choice for buy to let landlords in the UK.”
