Rent rises continue to be restricted by a lack of wage inflation. According to the IFS , average incomes fell in 2011-12 reaching 7.2% below their 2009-10 peak at the mean, and 5.8% below their 2009-10 peak at the median. Good landlords and sensible agents know it’s better to keep a good tenant than to re-let and try to earn more money from a tenant who doesn’t look after your property or pay rent. From a market perspective, the PRS works pretty well.