How to Turn Your Unwanted Clothes Into Online Sales in Southampton

With the online market for second-hand clothes booming, here’s how you can turn unwanted items in your wardrobe into cash.

Selling second-hand items online is big business in the UK, with a quarter of Brits using digital marketplaces.

Gen Z is leading the way. In the last three months of 2024, 53% of 18 to 25-year-olds sold belongings on platforms such as Depop and Vinted.

The good news is that online thrifting is not only a great way to score a bargain or boost your bank account, but it also helps reduce the amount of clothing that ends up in landfill.

So, if you have clothes gathering dust in your wardrobe, here are three tips to help you get started selling online.

1. Use Great Images

When it comes to online selling, high-quality images can make a significant difference.

Take photos in a well-lit area with a neutral (ideally white) background to make your items stand out.

It’s a good idea to include at least one photo of someone wearing the garment (you can crop out the face) and show the front and back. Close-up shots of any special features or details are also helpful.

2. Be Detailed with Your Descriptions

Along with your great images, write a clear and informative description of the item.

Include details like the brand, size, material composition, and colour. Mentioning natural fibres like cashmere will likely increase the value of your item.

Also, provide measurements, as sizing can vary between vintage and modern clothes, and from one brand to another.

If the item has any damage like scratches or holes, be upfront about it. Transparency helps build trust with potential buyers.

3. Get Your Pricing Right

Price is a major factor in selling online. To determine a fair price, research similar items to see what they are listed for.

On platforms like Vinted, it’s common for buyers to offer a lower price than the listed amount (known as low-balling).

You don’t have to accept these offers, but if you’re willing to negotiate, you can.

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