Stoke-on-Trent is a popular place for investors due to its high yields and high demand for rental housing from the local population. Housing is very affordable but with low wages, many locals are unable to buy their own home. Many of our landlords are from other counties or abroad.
The first step towards a successful investment is to visit Stoke-on-Trent. Our city consists of 6 towns. The commercial capital is Hanley, currently undergoing regeneration. We have wonderful neighbourhoods and really undesirable ones. Many out-of-town investors buy without visiting and then struggle to rent out their properties. Based on our experience, neighbourhoods like Birches Head, Norton Heights, Sneyd Green and modern developments in Burslem, Tunstall and Hanley are desirable areas. Even in these neighbourhoods, there are some streets that are best avoided.