𝗧𝗵𝗲 𝗪𝗮𝗿𝗿𝗶𝗻𝗴𝘁𝗼𝗻 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗠𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 (𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗹𝗹)

The UK’s property market landscape has experienced a significant shift over the last couple of years.

In October 2021, there were 424,809 properties for sale in the UK. That now stands at 664,780, a rise of 56.5%. Looking at the number of property sales in the UK in October 2021, 111,229 properties were sold subject to contract (stc). In October 2023, that figure dropped to 88,737 properties sold stc, a reduction of 20.3%.

Yet, then I thought to myself, this drop in property sales could have just been an October 2023 thing, so I looked at the year to date (YTD) figures for both 2021 and 2023.

Looking at the number of property sales, the number of properties sold stc by the YTD to the end of 31^st October 2021 in the UK was 1,252,108. YTD to 31^st October 2023, the number of property sales reached just 933,690, a reduction of 25.44%.

With the number of properties coming on to the market for sale in the UK increasing, contrasted against a decline in house sales, we find ourselves in a peculiar environment regarding the property market.

Before I discuss that, I want to look at the picture closer to home to see if the same is occurring locally to see if the numbers match the national picture.

The Warrington stats (for WA1-WA5 combined) are as follows.

In October 2021, there were, on average, 992 properties for sale in the Warrington area.

In October 2022, there were, on average, 1,517 properties for sale in the Warrington area.

In October 2023, there were, on average, 1,875 properties for sale in the Warrington area.

That means there are …

𝟴𝟵% 𝗺𝗼𝗿𝗲 𝗪𝗮𝗿𝗿𝗶𝗻𝗴𝘁𝗼𝗻 𝗵𝗼𝗺𝗲𝘀 𝗮𝗿𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘁𝗼𝗱𝗮𝘆𝘁𝗵𝗮𝗻 𝘁𝘄𝗼 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼

Next, let me look at property sales.

In October 2021, 381 properties sold (stc) in the Warrington area.

In October 2022, 285 properties sold (stc) in the Warrington area.

In October 2023, 292 properties sold (stc) in the Warrington area.

𝟮𝟯.𝟰% 𝗳𝗲𝘄𝗲𝗿 𝗪𝗮𝗿𝗿𝗶𝗻𝗴𝘁𝗼𝗻 𝗵𝗼𝗺𝗲𝘀 𝘀𝗼𝗹𝗱 𝗶𝗻 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 ‘𝟮𝟯 𝘁𝗵𝗮𝗻 𝗶𝗻 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 ‘𝟮𝟭

So, what does this all mean for Warrington homeowners?

The surge in available properties leads to increased choice for prospective buyers, which is a welcome relief from two years ago when there was limited choice for homebuyers. Yet, on the flip side, it’s increasing competition among sellers, making it harder to stand out in a crowded market.

𝟲𝟬.𝟭% 𝗼𝗳 𝗪𝗮𝗿𝗿𝗶𝗻𝗴𝘁𝗼𝗻 𝗵𝗼𝗺𝗲𝗼𝘄𝗻𝗲𝗿𝘀 𝘄𝗲𝗿𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗶𝗻𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗼𝘃𝗶𝗻𝗴 𝗵𝗼𝗺𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝟭𝟮 𝗺𝗼𝗻𝘁𝗵𝘀

(Interesting when you compare that with the national average of 54.87%).

Two years ago, that figure was 75.2% in Warrington.

Warrington, even with its rich history, transport links and great schools, has always been an attractive destination for families and professionals alike. But with the increase in available properties, our unique selling propositions could be overshadowed if we don’t position our homes correctly.

𝗧𝗵𝗲𝗱𝗮𝗻𝗴𝗲𝗿𝗼𝗳𝗼𝘃𝗲𝗿𝗽𝗿𝗶𝗰𝗶𝗻𝗴𝘆𝗼𝘂𝗿𝗪𝗮𝗿𝗿𝗶𝗻𝗴𝘁𝗼𝗻𝗵𝗼𝗺𝗲

Here’s where it gets interesting. In the vast database of property insights I’ve accumulated over the years, there’s a recurring theme. When homeowners price their properties too high, especially in a saturated market, it has dire consequences.

1. Fewer Viewings: Buyers, especially in today’s digital age, are more informed than ever. They compare homes on the portals, and if yours seems overpriced compared to similar properties, they might not even give it a second look, let alone view it.

• Longer on the Market: Overpriced Warrington homes tend to stay on the market longer. And the longer a home is on the market, the more potential buyers wonder, “What’s wrong with it?”.

• Property Becomes ‘Stale’: A Warrington home on the market too long loses its appeal. It becomes ‘stale’, and even if you reduce the price later, the initial buzz around a new listing is lost. You’re then playing catch-up, often leading to selling at a much-reduced price than if it was right from the outset.

• Missed Opportunities: As the property remains unsold, homeowners might miss out on favourable mortgage rates for their next purchase or a dream home that’s up for grabs.

𝗧𝗵𝗲𝗽𝗼𝘄𝗲𝗿𝗼𝗳𝗿𝗶𝗴𝗵𝘁𝗽𝗿𝗶𝗰𝗶𝗻𝗴𝘆𝗼𝘂𝗿𝗪𝗮𝗿𝗿𝗶𝗻𝗴𝘁𝗼𝗻𝗵𝗼𝗺𝗲

There are many benefits to correctly pricing your home from the start. Not only does it attract more potential buyers, but it also increases the likelihood of multiple offers, potentially driving up the final sale price. It also means a quicker sale, reducing the uncertainty and stress accompanying the selling process.

𝗜𝗴𝗻𝗼𝗿𝗲𝘁𝗵𝗲𝗱𝗼𝗼𝗺𝗺𝗼𝗻𝗴𝗲𝗿𝘀

It is important to remember that whilst we have seen a reduction in property sales in 2023 compared to 2021, the property market is in decent shape. It must be remembered that total UK house sales YTD to the end of October 2023 are only 94.0% of the 2017/8/9 YTD average. So, whilst it’s tough out there – it isn’t as bad as some newspapers suggest. Again, I must stress the importance of realistic pricing.

𝗪𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗪𝗮𝗿𝗿𝗶𝗻𝗴𝘁𝗼𝗻 𝗵𝗼𝗺𝗲𝗼𝘄𝗻𝗲𝗿𝘀 𝗱𝗼?

If you’re considering selling your home in Warrington:

1. Research the Warrington Property Market: Understand the current market dynamics and see where your property stands. Look at what is for sale and sold stc. Remember, research shows that properties in Warrington sell for within 1% to 2% of the final asking price.

• Seek Professional Guidance: Engage with an experienced estate agent who knows Warrington’s property market. Their advice on pricing can be invaluable.

• Be Realistic: Remember, the goal is to sell your Warrington home, not have it linger on the market. An attractively priced home often leads to a faster sale and a better overall outcome.

The landscape of the Warrington property market is ever-changing. While the increase in new properties for sale presents challenges, it also offers opportunities for those who navigate it wisely.

My message to Warrington homeowners is not to fall into the trap of overpricing your home for sale. With the right strategy, backed by research and professional expertise, we can make the most of the current scenario and ensure your home finds its ideal buyers.

To all Warrington residents, happy selling and here’s to a prosperous property future!